Hello loyal viewers! I have a question for you all. When you access the internet and visit a website, do you use a desktop or smartphone? The number of mobile users has been increasing almost exponentially over the past several years. In 2014, the number of mobile users overtook the number of desktop users. For my school's website alone, mobile viewings have more than doubled over the past two years. Desktop viewings of the school website have fallen by over 30% over those past two years. The interesting thing comes from the times that each spends on the school site. According to this year's statistics, desktop viewers spent an average of two minutes and nineteen seconds on the site, with a 41.53% Bounce Rate (Possibility of viewing only one page before exiting site). Mobile viewers, on the other hand, spent an average of one minute and twenty eight seconds on the site with a 56.68% Bounce Rate. This information points to the fact that mobile users most likely go to a site to retrieve only a little information, while desktop viewers actually take more time to view the site.


Sources: http://www.cnbc.com
http://www.smartinsights.com
http://www.onwravens.net